What bespoke looks like
An app for one personal trainer's business.
Her programmes, her messages and her clients' food diaries, in one app on their phones instead of spread across WhatsApp, email and paper. Scroll through it.
An app, built around one business
Every exercise comes with the coach's own video.
The programme she wrote, on the client's phone, with her showing each move rather than a stock clip. Shown with a demo client, not a real one.
Messages where the question is
A question sits on the exercise it is about.
No scrolling back through a WhatsApp thread to work out which set someone meant. The answer lands in the same place.
A diary the coach can read
What a client ate, when, with a comment underneath.
Photos stay private to the client and their coach. The kind of record that used to live in a notebook, or nowhere.
A bit of company
Clients who train together can see each other's sessions and send a word of encouragement.
Only what was done, never weight or food.
