AI for small businesses · Duncan Hyde

You know AI could help your business. The hard part is knowing where to start.

We work out where it would actually help, build the tool, and hand you back the time. No jargon, no transformation programme: one thing that costs you time every week, fixed, and seen working before anything else is discussed.

The Bike Finder on a phone: find your bike in nine questionsFamily Hub, a household dashboard for a kitchen wall: the day's jobs, the weather, dinner and a trip countdown (shown with demo data)
The client app: a home workout on a phoneThe client app: messages between a client and her trainer
The Bike Finder, built for an e-bike shop; Family Hub, a dashboard for one family's kitchen wall; and a client app built for a personal trainer. All in use.

What we build for small businesses

Software that used to need a team of developers and a budget to match can now be built for a business of your size. That is what we find exciting: not the technology for its own sake, but what it now makes possible for a business like yours.

Built for one business

Apps and tools for one business at a time

A client app that a personal trainer's clients use every day. A buyer's guide that answers an e-bike shop's customers at two in the morning. Both built by one person, in weeks, for one business each, and both on the Studio page with dates and the people they were built for.

Where we start

The jobs that take up your week

Rarely anything grand. Invoices typed up twice, the same email written forty times, details copied from a form into a spreadsheet and then into something else, the chasing that never ends. We pick the one thing that would give the most time back and build the fix for that first. If it earns its keep, there is always a next one.

AI or automation

What needs AI, and what does not

Much of what is sold as AI is ordinary automation: a form that creates a record, a document produced from a card, a reminder on the right date. Worth having, and it needs no AI. AI earns its place where the work needs reading, writing or judgement: a drafted reply, a summary, the details pulled from an email. We tell you which is which, and charge accordingly.

Built where your team already works

Where you already pay for Microsoft 365 or Google Workspace, we build inside it, so the result runs where your team already is, needs nothing new to buy, and belongs to you. Where a tool needs to be its own thing, such as an app your customers use, we build and host it and keep it running.

How we handle your data

Work that involves personal or commercially sensitive information is handled on our own local compute, not sent to an outside AI service. The rule, and the thinking behind it, is on the Studio page, and it is a conversation worth having before any work starts.

What it means for your team

The tools we build take on the work nobody wanted, so the people who did it can do the work that needs a person. You will be dealing with one of those throughout: Duncan Hyde, near Tetbury, who has run the shop floor and the ecommerce numbers and knows what a business needs on a busy Monday.

Talk to Duncan

The client app's workout screen on a phone: an exercise video with the sets and reps beneath it

Got a thing you always said would be a good idea?

Tell Duncan what it is. If it is not a fit, he will say so, and try to point you at someone who is.

Talk to Duncan