Duncan Hyde and the Studio
Hyde Media Studio is where Duncan Hyde designs and builds software for businesses: client apps, customer-facing guides, and the systems and automations behind them. Duncan has spent the last eleven years in ecommerce and digital marketing, after an earlier career in retail. Every project starts with what he regards as most important: understanding how the business actually works and what it needs, before anything is built.
Duncan uses current AI tools throughout the build, which shortens the time from an idea to working software. What those tools cannot supply is an understanding of the business itself, and that is where his experience comes in.
Keeping client data private
Some projects involve personal or commercially sensitive information, such as customer records. For that work, Hyde Media is putting a clear rule in place: data of that kind is processed with AI models running on our own local compute, so it remains on hardware we control and is not sent to an external AI service. Work that involves no client data, such as writing the software itself, uses the best tools available.
If your project involves sensitive information, please raise it at the outset and we will explain how it will be handled.
