What we do with your information.

Who we are

Hyde Media is a business partnership of Duncan Hyde and Helen Hyde, based near Tetbury, Gloucestershire. We are responsible for the personal information described on this page. Questions about it go to Duncan at duncan@hyde-media.co.uk.

The contact form, and email

When you use the form on our contact page, we receive your name, your email address, your business name if you give it, and your message. The form is sent through Web3Forms, a service that turns it into an email to us. Our email is with Google Workspace, so an email you send us directly ends up in the same place.

We use what you send to reply to you and, if we end up working together, to do that work. In data protection terms, our lawful basis is our legitimate interest in answering an enquiry you chose to send, and then the contract between us. We never add you to a mailing list, and we never pass your details to anyone else to market to you.

How long we keep it

We keep an enquiry for as long as the conversation needs it. Records of paid work are kept for as long as tax law requires a business to keep its records. If you ask us to delete an enquiry that did not turn into work, we will.

Cookies and analytics

We use Google Analytics to see which pages help people most, and only if you choose Ok on the banner when you first arrive. If you choose No, no analytics cookies are set, your answer is remembered for a month, and nothing on the site changes. Google's handling of the data it collects is described in Google's privacy policy. Beyond that, the only thing the site stores in your browser is your choice of the light or dark theme, if you make one, and your answer to the banner; neither is sent to us. The one other thing is a question you take to the contact form, described under Asking the site a question below.

Videos

The showreel on our video production page plays from YouTube in its privacy-enhanced mode, so YouTube sets no cookies unless you press play. Once you do, Google's privacy policy applies. Links to our other films open on YouTube itself.

Where the site is hosted

The site is served by Cloudflare. Like any web host, Cloudflare sees the internet address a request comes from, so it can deliver the page and protect the site from attacks; we do not use that to identify anyone. The fonts are served from this site, so no font service sees your visit.

Asking the site a question

When you type a question into the box on the home page, the AI page or the Ask page, it goes to this site's server. The server picks out the parts of the site that match and sends them, with your question, to Anthropic's Claude, which pulls them together for you. On a busy day you see the matching parts as they are.

We do not keep your question or what you were shown, and neither is linked to you. The question never goes into the page address, so Google Analytics does not see it. Anthropic handles it under its own terms for businesses that use its service.

If you then choose Talk to Duncan, your question goes with you to the contact form, so you do not have to type it again. It is held in that browser tab only, it is cleared as soon as the form opens, and you can change it or delete it there. We see it only if you send the form.

Work we do for clients

Where we handle personal information as part of a client's project, such as the client records in an app we build, we do so on the client's behalf and under our agreement with them. That agreement, not this page, sets out how the information is used. How we keep sensitive client data on our own hardware is on the Studio page.

Your rights

You can ask us for a copy of the information we hold about you, ask us to correct it or delete it, and object to how we use it. Email duncan@hyde-media.co.uk and we will reply within a month, usually much sooner.

If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office. We would appreciate the chance to put it right first.